Google recently unveiled two groundbreaking AI tools to transform online searches into a more personalized and intuitive experience. Designed to be radically more helpful, these tools cater to mobile users on select Android phones.
The first feature, “Circle to Search,” empowers Android users to circle, tap, highlight, or scribble on images, videos, or text to gain more insights. Whether identifying landmarks in social media posts or exploring unfamiliar objects, this tool enhances visual search capabilities. This innovative feature is set to debut on high-end Android smartphones, including the upcoming Galaxy S24 and Pixel 8 series.
Point-and-Ask with Your Camera
Google introduces another feature allowing users to ask questions using their mobile cameras or by uploading photos. Imagine encountering an unfamiliar board game at a yard sale—simply point your camera and ask the Google app to unravel the mystery. This tool is expected to provide information swiftly and effortlessly.
Integrating Generative AI for a Smarter Search
With a focus on generative AI, Google has been quietly testing these tools to elevate Search to new heights. These capabilities aim to reduce the effort required in searching, offering users AI-powered snapshots of crucial information related to their queries. The goal is to provide a faster, more intuitive way to understand topics, uncover insights, and get things done.
Improve Shopping Experience
Generative AI is not limited to traditional searches; it also extends to shopping experiences. Google aims to simplify complex purchase decisions by offering snapshots of noteworthy factors and product descriptions featuring reviews, ratings, prices, and images. This shopping experience is built on Google’s comprehensive Shopping Graph, ensuring fresh and reliable results.
Featuring Multiple Sides
Recognizing the importance of varied insights, Google’s generative AI driven experiences are designed to highlight a wide range of voices and sources. Users can seamlessly explore content on the web, making informed decisions. The conversational mode allows users to ask follow-up questions, providing a natural flow of information.
A Responsible Approach to Generative AI
Acknowledging the known limitations of generative AI, Google emphasizes a responsible and deliberate approach. The company has fine-tuned its models to maintain high standards for quality and continues to make improvements. Ads will remain a part of the search experience, committed to transparency and distinguishability from organic search results.
As Google takes its first steps into this new era of Search, users will have the opportunity to explore these generative AI capabilities in Search Labs, where early experiments in Search are accessible. The company remains dedicated to pushing the boundaries of what a search engine can achieve, promising more breakthroughs in the future.
