MSNBC, not to be confused with Microsoft, is based in New York City. Initially, it was launched through a partnership with Microsoft and NBC. This channel attracts an eclectic audience comprising individuals who challenge the world with their values of fairness, equality, and environmental sustainability.
Their slogan, “The Place for Politics,” indicates one thing only: it’s the home for political discussions. It is deeply rooted in the fabric of American cable news, serving as the go-to source for brittle and exceptional political analysis. The channel first aired on July 15, 1996, and has been engaging viewers ever since.
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MSNBC reaches viewers worldwide through TV, streaming, and radio. Online, NBCNews.com hosts MSNBC’s digital content. The site offers news, videos, and columns. MSNBC’s YouTube channel, with 6 million subscribers, leads in views per subscriber.
In Australia, MSNBC joined Fetch TV channel 171 in November 2019, offering a live U.S. feed. In Turkey, NTV Turkey airs English MSNBC content in Turkish. MSNBC Africa airs on Free2View TV via satellite, a partnership with Great Media Limited.
MSNBC has grown from a general news hub into a premier voice in high-tech journalism. Until June 2025, the channel is undergoing a critical juncture. Moreover, the channel has been through a radical programming reorganization and is now on the verge of breaking away from NBC News.
According to official reports from Wikipedia, in the first quarter of 2025, MSNBC ranked as the second most-watched cable news network, averaging 593,000 total day viewers, surpassing Fox News but trailing CNN.
MSNBC History
The journey of MSNBC began in 1996 when Microsoft and NBC joined forces to create a new platform for both television and the emerging internet. Initially, the channel focused on general news. Late into the 2000s, however, it took a definitive turn towards opinion-based programs of a progressive nature, featuring hosts such as Keith Olbermann and Rachel Maddow.
The most significant event that occurred in 2005 was the sale of Microsoft’s stake to NBCUniversal, which is now a subsidiary of Comcast, making it the sole owner of the company. Throughout the past decade, MSNBC has been the target of left-wing prejudice accusations but has also been adopted for its reporting.
In 2010, CNN reached a record high in primetime audience numbers, thereby cementing its position as a major player in the market. As of 2025, MSNBC is preparing for a significant transition with the planned outgrowth of NBCUniversal’s cable networks, including MSNBC, into a new company.
MSNBC Programming and Hosts
MSNBC’s schedule is filled with a combination of news, talk shows, and documentary programs. The channel is now being led by some of the most recognized journalists in the industry. The morning show “Morning Joe,” hosted by Joe Scarborough, Mika Brzezinski, and Willie Geist, consistently delivers engaging discussions and interviews featuring high-profile guests.
“The Rachel Maddow Show” remains the primary program offering in-depth coverage of politics from a progressive perspective. The other programs that are particularly interesting include “The Last Word with Lawrence O’Donnell,” where the host provides witty commentary, and “All In with Chris Hayes,” a program that highlights politics and social justice.
There was a significant shift in MSNBC’s scheduling in 2025. The network introduced “The Weeknight,” hosted by Symone Sanders Townsend, Michael Steele, and Alicia Menendez, from 7:00 to 9:00 pm on Mondays and 7:00 to 8:00 pm on Tuesdays through Fridays. Jen Psaki’s “The Briefing” debuted on May 6, occupying the 9:00 pm slot on Tuesdays through Fridays.
On the other hand, the decision to take back Joy Reid’s “The ReidOut” and Alex Wagner’s “Alex Wagner Tonight” provoked a furor as Reid ended her relationship with the network and Wagner assumed a senior political analyst position.
MSNBC Schedule 2025
MSNBC’s 2025 schedule delivers timely news and commentary. The network has expanded its live programming, particularly on weekends, to engage viewers with fresh content.
Time | Slot | Host(s) |
---|---|---|
7:00 pm – 9:00 pm (Mon) | The Weeknight | Symone Sanders Townsend, Michael Steele, Alicia Menendez |
7:00 pm – 8:00 pm (Tue-Fri) | The Weeknight | Symone Sanders Townsend, Michael Steele, Alicia Menendez |
9:00 pm – 10:00 pm (Tue-Fri) | The Briefing | Jen Psaki |
9:00 pm (Mon) | The Rachel Maddow Show | Rachel Maddow |
Rachel Maddow returned to a one-day-per-week schedule in April 2025 after temporarily hosting five nights a week to cover the first 100 days of Donald Trump’s second presidency.
You can check the complete schedule here on MSNBC’s official schedule page.
MSNBC Coverage of Major Events
MSNBC is recognized for delivering in-depth and thoughtful coverage of significant news events. The network was the leading medium during international conflicts in the past, notably the Russia-Ukraine War and the Israel-Hamas Conflict, as well as domestic issues such as the COVID-19 pandemic.
The network combines expert opinions with live news reports, enabling viewers to understand complex and advanced topics better.
Its most considerable success was covering the 2024 presidential election. Rachel Maddow hosts the election show, sharing insightful commentary and predictions. The network was spot-on during the 2020 presidential election.
MSNBC’s 2024 Election Coverage
The 2024 presidential election was a milestone for the channel. It shows the audience that the channel is capable of providing real-time analysis and expert predictions with accuracy.
The best part of that show was Rachel Maddow, as the primary show host, along with Nicolle Wallace, Ari Melber, and Jen Psaki, who also contributed to the show. The network’s “Decision 2024” coverage began at 6 pm ET on November 5, 2024, and continued through the night. Steve Kornacki was giving live commentary on the “Big Board.”
MSNBC’s coverage highlighted the close contest between Trump and Harris, talking with voters about issues such as abortion and immigration.
Viewership and Audience
In September 2018, about 87 million U.S. households had access to MSNBC, covering 90.7% of pay-TV subscribers. In 2019, Nielsen ratings ranked MSNBC second among basic cable networks, averaging 1.8 million viewers per day, according to a report by NBC News on January 15, 2020.
MSNBC’s weekday primetime viewership dropped to 1.2 million in 2022, down 21% from 2021, compared to Fox News’s 2.3 million. The network drew 148,000 viewers in the key 25–54 age group, a critical demographic for advertisers, CNN noted on December 15, 2022. In 2023, Variety reported on February 1, 2023, that MSNBC’s The Beat tied with Fox News’s The Five as one of cable’s top two news shows.
MSNBC is going through new changes
As of June 2025, MSNBC is facing significant changes both internally and externally. The network’s audience remains strong, with an average of 593,000 daily viewers in Q1 2025, placing it second only to Fox News (1.919 million) and significantly ahead of CNN (428,000). However, news is expected later this year, in 2025, that will likely be a significant development, making it uncertain what kind of work and branding MSNBC will have in the future. The consequence aims to separate Comcast’s cable networks, including MSNBC, into a new company, prompting questions about resource sharing and editorial independence.
The recent programming changes, including the cancellation of several shows and staff releases. Rachel Maddow publicly criticized management for canceling shows hosted by non-white anchors. Despite these challenges, MSNBC is establishing a standalone Washington, D.C., bureau and expanding its podcast portfolio, which includes a new show featuring Nicolle Wallace.
MSNBC is likely to focus on utilizing technology to attract young people. The network could further establish its online existence by using platforms such as YouTube and experimenting with new content formats, for example, podcasts and interactive features. Although the division of NBC News has presented challenges, it also offers opportunities for MSNBC to reimagine its role as a progressive news leader.