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– MSNBC is a political news channel and it remained the No.1 cable network in total viewers for the month. It averaged 1.5 million viewers.
– The Rachel Maddow Show took the fifth spot in overall viewers with roughly 3.44 million, while CNN’s Cuomo remained fifth in the 25-54 demographic.
– Both daytime and total day viewership of MSNBC hit all-time highs in November, leading to 1.1 million viewers.
MSNBC News Team Persons
Reporters and journalists from MSNBC News combine their skill and talent to deliver first-rate news coverage. Authenticity and significance are assured by the experience and longevity of the crew.
MSNBC’s female anchors include Rachel Maddow, Andrea Mitchell, and Nicolle Wallace, while the network’s male anchors include Chris Hayes, Lawrence O’Donnell, and Brian Williams, who serve the network by delivering exclusive news content.
MSNBC Programs in 2022
From Nov. 2 to Nov. 8, CNN’s election coverage set ratings records, including its highest-rated week since it launched 25 years ago, according to Nielsen. Total viewers for MSNBC during that period was 2.9 million, according to rating data provided by Nielsen Media. MSNBC averaged 736,000 watchers in the advertiser-coveted age demo of between 25 and 54.
The network claims that’s its highest-rated week since the week the Iraq War took place back on Mar. 17, 2003. The Saturday after the election night was the most-watched Saturday in the cable news channel history. Additionally, it was the second-highest-rated day ever. MSNBC’s first highest-rated day was last Tuesday, Election Day.
MSNBC’s Saturday coverage of speeches by President-elect Joe Biden and Vice President Kamala Harris surpassed ratings of Fox News. In the key demographic of 25-54, coverage of the game drew a record-breaking 9 million viewers all told that night. Those speeches averaged 2.5 million and were the highest-rated program in the network’s history.
The special after-election coverage, when Biden and Harries were officially announced the winners by all the leading news outlets, also topped Fox News from 8 a.m. ET to 3 a.m. ET in total average viewers and viewers in key age demo. That ratings’ win included a special edition of “Morning Joe,” which aired from 8 a.m. ET to 1 p.m. ET.
General FAQs by MSNBC Online Viewers
Where had Kasie Hunt gone from MSNBC?
Kasie Hunt surprised viewers on her early-morning show, “Way Too Early,” that she was doing her last broadcast of the show.
“This is going to be my finishing broadcast with all my audience for this show,” Hunt said on Friday, July 16, 2021.
Hunt did not mention that she would become CNN’s chief streaming content guru as part of CNN’s big bet with President Jeff Zucker.
Hunt’s joining to CNN became official when Zucker announced Tuesday that Kasie will be an anchor and chief national affairs analyst at CNN. She will be covering breaking and national news for CNN and CNN+(when it begins in 2022). She will also host a daily political news program for the streaming service.
Is Rachel Maddow staying with the network?
Yes, Maddow isn’t going away from the network. According to Insider, she has instead extended her contract with MSNBC for several more years, which extends her 13-year career.
It has been reported that Maddow is working on some new projects with NBC Universal. She just turned 48. According to The Daily Beast, she intends to leave the network after her contract with the network expires in the next year to pursue streaming and podcasting projects.
What happened to “The Rachel Maddow Show”?
Nothing bad happened to the show. According to estimates, it averaged 3.604 million viewers in the first quarter of 2021, making it the most-watched cable news show.
It was followed by Fox News’ Tucker Carlson Tonight and Hannity that scored 3.427 million and 2.996 million respectively.
How MSNBC is different from NBC?
The NBC broadcasting network offers several types of content, such as talks shows, kids’ shows, and TV programs.
MSNBC is known for broadcasting news reporting all day, every day. It’s only dedicated to bringing live news, political opinions, and documentary programs.
What channel is MSNBC on DirecTV?
DirecTV users can access MSNBC HD live stream on CH 356. They can take pleasure in the network programming with a range of informative news shows airing in full HD.
Does MSNBC have an Android app?
Yes, you can access the network on your iPad and iPhone to stream different shows. Just sign in with your TV provider and stay up to date on breaking news and top stories from MSNBC, TODAY, and NBC News.
Why MSNBC is called MSNBC?
MSNBC’s foundation happens as a partnership between Microsoft and the NBC unit of General Electric. Therefore, the network was named MSNBC.
Foundation of the network (Affiliation: Corporate Relationships)
Way back in the 20th century–1996 to be precise–National Broadcasting Corporation and the Microsoft decided to team up and form a new entity, MSNBC.
At As of that time, Microsoft was the largest technology company in the world, and NBC was the largest television corporation.
In the beginning, Microsoft invested nearly $220 million for a 50% share of the cable network, while -Microsoft share the cost of $200 million.
(The credit of creating MSNBC goes to NBC executive Tom Rogers, who had been instrumental in bringing in a joint venture between the two companies).
Early News Programming by the Network
Jodi Applegate, who had been a journalist in the United States for over 20 years at the time, hosted the first ever broadcast on MSNBC. The rest of the first day’s programming consisted of rolling news continued with a show by Ann Coulter and Laura Ingraham, “The Contributors.”
Early stories on the NBCUniversal’s network were generally longer than the stories by WarnerMedia’s CNN and Fox Corp.’s Fox News.
With time, the network has shown a more focused approach toward presenting news related to U.S. politics.
The Step Forward for MSNBC
On its launch, MSNBC was decided to be a 24-hour news television channel with technology and interactive twist. Online, its official site would be a chance not only to showcase news from NBC News but also to allow Microsoft to experiment with new ways of content display and interaction.
MSNBC.com strongly benefited from its parent organizations, and as a result of the deal and to help increase the traffic, NBCNews.com redirected to MSNBC.com.
In At the beginning of 2005, NBC acquired the majority of Microsoft’s stake in the MSNBC television network, 82% of it. Talks at the time also breached the idea that either NBC or Microsoft would acquire the sole ownership of MSNBC.com.
MSNBC the cable channel began to switch things around in 2007 and 2008, with a focus on politics and opinion in primetime. While that was a milestone for the channel, it was the beginning of the end for the Microsoft-NBC partnership online.
Changes in the News Broadcast
We believe MSNBC has been the leading source for analysis of daily headlines via commentary and informed perspectives for more than three decades. Having the slogan “This is who we are,” the channel is now seen in over 96 million households across the US (81.2 percent of those with television).
Nowadays, CNBC offers a full schedule of live news coverage, progressive voices, and award-winning documentary programming – 24 hours a day, seven days a week.
Major Over-the-time Transformations Experimented by network
MSNBC’s Ups and Downs started to happen in September 2008, when the channel hired political analyst, ‘Rachel Maddow’, to anchor a new political opinion program called the “The Rachel Maddow Show.” The program consistently outperformed CNN’s Larry King Live and gave the channel its first appearance on its schedule in more than a decade.
Primetime’s highest rating:
In For the first time in May 2017, MSNBC became the most-watched American cable news network during primetime. The growth of FNC coincided with a decline in viewership for the channel.
MSNBC’s May 15-19 programming topped the broadcast of both FNC and CNN in total viewers and the advertiser-coveted younger demographic.
Exclusive news feed:
Visitors to MSNBC’s site have the opportunity to subscribe to its exclusive news feeds and to receive reports from the channel, which is now 20 years old.
Social media connectivity:
You can connect with the network using your account on social media sites like Twitter, Facebook, and Google+.
MSNBC has made the following programming changes in the past few months:-
1- Transforming between left-leaning opinionated programming and hard news programming. Almost all opinionated news broadcasts were replaced by more generic news programming during the daytime.
2- Launch of a promotional ad campaign with the theme, “to know beyond, you’ve to go beyond.” The campaign portrayed MSNBC’s reporting and perspectives as in-depth on other cable news outlets.
3- MSNBC’s first new primetime show in nearly four years – The 11th Hour with Brian Williams was launched as a nightly wrap-up of the day’s news and a preview of the following day’s headlines.
4- The news ticker at the rear end of the screen on every program got removed for a cleaner view to the audience.
Extension in the MSNBC’s Online Functioning
MSNBC Live Stream has become one of the most popular ways of watching Comcast’s network.
For those unable to watch through a cable connection, an online streaming service is available globally on channel’s official platform.
MSNBC Live Stream will also be investing more in its online resources in order to meet the increasing number of viewers who want to watch the broadcast while at home, in class, or at the office.
MSNBC’s Shows and On-Air Personalities
Among the MSNBC TV Schedule’s various programs are live talk shows to celebrity interviews, as well as political commentary and reporting.
The programs are broadcasted throughout the week (including weekdays & weekends).
Stephanie Ruhle Is Moving to the 11 PM Hour on MSNBC
Stephnie Ruhle’s addition to the 11 p.m. hour slot makes Morning Joe even more dominant.
Steph Ruhle has been tapped to take over the 11 p.m. timeslot from Brian Williams, who left the network in December. By elevating Ruhle to late night, MSNBC would have to fill another vacancy–the 9 a.m. anchor slot in addition to replacing Rachel Maddow, who is leaving her 9 p.m. gig to expand NBCUniversal’s portfolio.
However, the channel just absorbed Ruhle’s mid-morning show into one more hour of Morning Joe, the flagship show from Joe Scarborough, Mika Brzezinski and Willie Geist three hours before Stephanie Ruhle Reports. Also on Morning Joe is Way Too Early, a segment by Jon Lemire. Mike Allen of Axios notes that Scarborough and Brzezinski’s empire will now run for 25 hours a week on MSNBC.
The Rachel Maddow Show:
TRMS or completely The Rachel Maddow Show is an opinion and American liberal news program that debuted on September 8, 2008. It airs on MSNBC during the 9 pm slot Monday to Friday and contains a mixture of opinion, news, and entertainment programming.
Rachel Maddow is the host of the program. Her main focus is politics and she is an American television personality. The doctorate degree she earned in 2001 is in politics.
Maddow started her career as a newsreader in MSNBC, and soon became a co-host for ‘Unfiltered’ with Chuck D and Lizz Winstead. As a result of that show’s cancellation in 2005, she was given her own self-titled show, which she broadcast for an hour and later extended to two hours.
Maddow quickly submitted its reputation as a fair-minded, issue-oriented, left-leaning “policy wonk.” She made several guest appearances on other news networks as a spokesperson of the political left.
Deadline: White House:
It’s a news and opinion television program that airs on MSNBC from 4 pm to 6 pm ET during weekdays. On May 9, 2017, the show will premiere as a late-afternoon political discussion and interview program, similar to Morning Joe in the morning.
A former communications director for the White House, Wallace is a senior political forecaster and host of the program. There is no doubt that Wallace’s popularity on this show is greatly influenced by his deep political connections to many U.S. presidential candidates, including George W. Bush and John McCain.
As a senior adviser during the presidential campaign of John McCain, Wallace served as his senior advisor in 2008. A variety of her political books have been published, including Madam President, It’s Classified, and Eighteen Acres.
All In with Chris Hayes:
Originally broadcast on April 1, 2013, All In with Chris Hayes is a long-form panel discussion show in which panelists discuss various topics. His show is named after Hayes, who was the youngest host of a prime-time show on any major cable network in the U.S.
On the MSNBC network, the show runs from 8 p.m. to midnight ET weekdays.
Hayes served as a frequent guest host for “The Last Word with Lawrence O’Donnell” and “The Rachel Maddow Show” prior to anchoring on MSNBC.
The Last Word with Lawrence O’Donnell:
First aired on September 27, 2020, with Joe Biden and Keith Olbermann as guests, The Last Word with Lawrence O’Donnell is a weeknight political commentary and news show that airs Monday to Friday at 10 pm ET.
It is hosted by Lawrence O’Donnell from Monday to Thursday and Ali Velshi on Fridays.
The program is described by MSNBC as “presenting the last word on the leading issues and most convincing stories of the day.”
Besides hosting, O’Donnell served as the Senate Finance Committee Staff Director and an Emmy-winning writer of NBC’s “The West Wing.” He referred to himself as a “practical European socialist.”
Reports by Andrea Mitchell:
Another political television program, The Andrea Mitchell Reports, debuted on cable news channel MSNBC in 2008. Guests include experienced journalists, political strategists, and politicians who provide in-depth analysis and political talk every week at 12 p.m. ET.
Andrea Mitchell is the show’s host and has been with NBC since 1978. She is the acting Chief Foreign Affairs of NBC News. While giving her time to the network, Andrea reported on the 2008 presidential campaign and has come on and guest-hosted ‘Meet the Press. She’s often a guest on ‘The Rachel Maddow Show’ and ‘Hardball with Chris Matthews’.
Trends in the network’s viewership in 2021
According to Nielsen data, MSNBC’s audience barely grew in the second quarter of 2020, and it lost viewers in the channel’s key demographic.
During the Biden era, MSNBC’s viewership continues to fall. Even though its ratings have declined, it remains cable television’s second-most watched network. Prior to the current Democratic administration, that was unheard of.
In May 2021, MSNBC averaged nearly 1.5 million total viewers (No. 2 on basic cable), but just 199,000 adults 25-54 in prime time. That represents a -6% dip in total prime time viewers, and a -12% drop among adults 25-54 in prime vs. the previous month (April 2021).
In total day, MSNBC averaged 835,000 total viewers (also No. 2 on basic cable), and 108,000 viewers in the demo. That’s a drop off of -12% in total viewers, and -22% in the demo during total day.
Additionally, MSNBC shed -22% of its total prime time audience, -32% of its A25-54 prime time audience, -28% of its total day viewership, and was -39% in the total day demo from May 2020.
It’s worth remembering that MSNBC presented continuous coverage of nationwide protests spurred by the police murder of George Floyd last May. That coverage delivered big ratings for the network.
MSNBC’s (and its competitors’) year-over-year ratings haven’t been pretty, and that’s likely to continue as we approach summer, barring some type of dramatic news event. Furthermore, MSNBC remains the superior network in terms of average total viewers, but finished third in terms of adults 25-54, the demo that matters most to news advertisers.
The average Nielsen live + same day impressions for May 2021:
Prime time (Mon-Sun): 1,494,000 total viewers / 199,000 A25-54
Total Day (Mon-Sun): 835,000 total viewers / 108,000 A25-54
Despite dropping to 5th place among 25-54 year olds, Rachel Maddow Show was still the fourth most watched cable news show in May. Among A25-54, it ranked fourth in April.TRMS was the No. 2 cable news show during 9 p.m. before Hannity, but after Cuomo Primetime.
Viewership of Lawrence O’Donnell’s “The Last Word” and Chris Hayes’ “All In” finished these shows at 7 and 10, respectively. According to total viewers, both programs finished second in their respective hours (10 p.m. and 8 p.m.), but came in third behind Fox News and CNN in the key A25-54 demographic. In addition, Nicolle Wallace’s Deadline White House with Nicolle Wallace (No. 11) became the most-watched cable news program during the 4 p.m. hour.
MSNBC has a higher total audience in prime time than CNN in 2021.
After the political news grabbed the attention of the audience in late August 2020, MSNBC returned to the forefront. With viewers returning, the channel narrowed the gap with CNN among key demographics. In the third quarter, Total Viewers reached a record high.
A contested presidential election during the November of 2020 could mean viewers’ deep attention in politics for a prolonged period, a likely plus point for MSNBC.
MSNBC Broadcasting of the Covid-19 Pandemic
Throughout its reporting, MSNBC News team kept the nation up-to-date on how the Covid-19 has impacted livings, as well as the challenges and hopes that lie ahead.
‘COVID One Year Later: Life After Lockdown’ was a two-week series launched by the network to put a light on different aspects related to the pandemic such as:
Vaccines’ development and distribution
The safe way to re-open the economy
Interviews with long haulers, people who survived Covid-19
The scientific reasons behind why the virus affects people differently
The ongoing status of Covid therapeutics
The Ripple Effects of the crisis.
Pandemic impacts on small businesses, climate, mental health, family planning, and newborn babies and their mothers.
Reporting during the 2020 U.S. Presidential Election
During the 2020 presidential primary, MSNBC may have a huge impact.
Liberals watch MSNBC at nearly three and ten times higher than the rate of conservative and more moderate viewers. It is the second most-watched news channel after Fox News, beating out CNN.
What’s more, the average age of MSNBC’s audience is about 65 – and older voters turn out in great numbers in primary contests.
To reveal how NBCUniversal’s network possibly shaped the 2020 poll, In These Times conducted the network’s coverage of the Democratic presidential candidates for August and September.
The coverage quickly provided a pattern, revealing that six of MSNBC’s programs (The 11th Hour, The Beat with Ari Melber, The Last Word with Lawrence O’Donnell, All In with Chris Hayes, and The Rachel Maddow Show) discussed Biden, often to the eviction of Sanders and Warren.
– Sanders received not just the least total coverage (almost one-third of Biden’s), but the most negative. As of currently, MSNBC’s reporting is found to be revolving around election results and supposed electability.
– Biden remains the only one of the three candidates to get an increase in his September’s on-air mentions on MSNBC.
– The most Biden-friendly shows on MSNBC were those hosted by Lawrence O’Donnell, Mathews, and Williams.
– On August 8, O’Donnell profusely praised a Biden’s speech that cast Trump as a racist aberration in a long line of decent, tolerant U.S. presidents. Throughout his remarks, Biden had “told some hard truths of American history.”
– Overall, MSNBC’s coverage of the 2020 primary was built around devoid discussions and poll results.
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