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MSNBC Information

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    • MSNBC is a political news channel and it remained the No.1 cable network in total viewers for the month. It averaged 1.5 million viewers.
    • The Rachel Maddow Show took the fifth spot in overall viewers with roughly 3.44 million, while CNN’s Cuomo remained fifth in 25-54 demographic.
    • Both daytime and total day viewership of MSNBC hit all-time highs in November, leading to 1.1 million viewers.

MSNBC News Team

The MSNBC News team consists of skilled and talented news reporters and journalists. The experience and seniority of the crew are the assurance of significance and authenticity.

Rachel Maddow, Andrea Mitchell, and Nicolle Wallace are among the popular female anchors for MSNBC news, while Chris Hayes, Lawrence O’Donnell, and Brian Williams are the popular male anchors, serving the network through their efforts to put exclusive news content in front of the audience.

MSNBC Programs in 2021
The network’s election coverage from Nov. 2 to Nov. 8 was a major ratings win, which included the highest-rated week since its launch 25 years ago, according to Nielsen. Total viewers for MSNBC during that period was 2.9 million, according to rating data provided by Nielsen Media. MSNBC averaged 736,000 watchers in the advertiser-coveted age demo of between 25 and 54.
The network claims that’s its highest-rated week since the week the Iraq War took place back on Mar. 17, 2003. The Saturday after the election night was the most-watched Saturday in the cable news channel history. Additionally, it was the second-highest-rated day ever. MSNBC’s first highest-rated day was last Tuesday, Election Day.
MSNBC’s Saturday coverage of speeches by President-elect Joe Biden and Vice President Kamala Harris surpassed ratings of Fox News. That night, coverage drew a record-breaking 9 million viewers in total in the key demographic of 25-54. Those speeches averaged 2.5 million and were the highest-rated program in the network’s history.
The special after-election coverage, when Biden and Harries were officially announced the winners by all the leading news outlets, also topped Fox News from 8 a.m. ET to 3 a.m. ET in total average viewers and viewers in key age demo. That ratings’ win included a special edition of “Morning Joe,” which aired from 8 a.m. ET to 1 p.m. ET.

Ratings Chart

A ratings chart by Nielsen
A ratings chart by Nielsen data, displaying MSNBC ratings from Dec. 2016 to Nov. 2020.

General FAQs by the Viewers

Where had Kasie Hunt gone from MSNBC?

Kasie Hunt surprised viewers on her early-morning show, “Way Too Early,” that she was doing her last broadcast of the show.

“This is going to be my finishing broadcast with all my audience for this show,” Hunt said on Friday, July 16, 2021.

What Hunt didn’t reveal is that she would join CNN to largely focus on the streaming content as part of a big bet made by CNN President Jeff Zucker.

Hunt’s joining to CNN became official when Zucker announced Tuesday that Kasie will be an anchor and chief national affairs analyst at CNN. She will be covering breaking and national news for CNN and CNN+ (when it begins in 2022). She will also host a daily political news program for the streaming service.

Is Rachel Maddow staying with the network?

Yes, Maddow isn’t going away from the network. Instead, she has renewed her contract with MSNBC, extending her 13-year career to several more years, as reported by Insider.

Maddow, who just turned 48, is said to work along with NBCUniversal on some new projects.

Her contract with the network was set to expire in the coming year, and The Daily Beast wrote that she had shown intent to leave the network to pursue streaming and podcasting projects.

What happened to “The Rachel Maddow Show”?

Nothing bad happened to the show. It was still the most-watched cable news show in the first quarter of 2021, averaging an estimated 3.604 million viewers.

It was followed by Fox News’ Tucker Carlson Tonight and Hannity that scored 3.427 million and 2.996 million respectively.

How MSNBC is different from NBC?

NBC is a broadcasting channel that tends to offer various genres of talks shows, kids’ shows, TV programs, and news content.

MSNBC is known for broadcasting news reporting all day, every day. It’s only dedicated to bringing live news, political opinions, and documentary programs.

What channel is MSNBC on DirecTV?

DirecTV users can access MSNBC HD live stream on CH 356. They can take pleasure in the network programming with a range of informative news shows airing in full HD.

Does MSNBC have an Android app?

Yes, you can access the network on your iPad and iPhone to stream different shows. Just sign in with your TV provider and stay up to date on breaking news and top stories from MSNBC, TODAY, and NBC News.

How to contact MSNBC?

For a question, comment, or error report, use the contact form displayed on the network’s official website. Go to //nbcnews.com/id/10285339/contact-nbc-news/ and enter your information.

An editor’s email on MSNBC’s ‘contact page’ can be found to ask a certain question to a specific editor.

The two major emails are [email protected] and [email protected]

The social media links can also be used to get in touch with the network.
Find the Twitter page at //twitter.com/NBCNews. Their Facebook page is at //facebook.com/NBCNews/. This will enable you to write directly to the MSNBC News team.

Why MSNBC is called MSNBC?

MSNBC’s foundation happens as a partnership between Microsoft and the NBC unit of General Electric. Therefore, the network was named MSNBC.

Foundation (Affiliation: Corporate Relationships)

MSNBC formation
Source: Google

Way back in the 20th century–1996 to be precise–National Broadcasting Corporation and the Microsoft decided to team up and form a new entity, MSNBC.

At the time, Microsoft was for all intents and purposes the most powerful technology company in the world, and NBC was the number one TV Company.

At the beginning, Microsoft invested nearly $220 million for a 50% share of the cable network, while -Microsoft share the cost of a $200 million.

(The credit of creating MSNBC goes to NBC executive Tom Rogers, who had been instrumental in bringing in a joint venture between the two companies).

Early News Programming

The first-ever show on MSNBC anchored by Jodi Applegate, who was an American broadcast journalist at that time. The rest of the first day’s programming consisted of rolling news continued with a show by Ann Coulter and Laura Ingraham, “The Contributors.”

News streaming live without cable
MSNBC’s graphics. Credits: Adweek
Early stories on the NBCUniversal’s network were generally longer than the stories by WarnerMedia’s CNN and Fox Corp.’s Fox News.
With time, the network shown a more focused approach toward presenting news related to U.S. politics.

Initial Breakthroughs

On its launch, MSNBC was decided to be a 24-hour news television channel with technology and interactive twist. Online, its official site would be a chance not only to showcase news from NBC News but also to allow Microsoft to experiment with new ways of content display and interaction.

MSNBC.com strongly benefited from its parent organizations, and as a result of the deal and to help increase the traffic, NBCNews.com redirected to the MSNBC.com.

In early 2005, NBC acquired the majority of the Microsoft stake in the MSNBC television network at 82%. Talks at the time also breached the idea that either NBC or Microsoft would acquire the sole ownership of MSNBC.com.

MSNBC the cable channel began to switch things around in 2007 and 2008, with a focus on politics and opinion in primetime. While that was a milestone for the channel, it was the beginning of the end for the Microsoft-NBC partnership online.[/su_note]

Changes in News Broadcast

MSNBC is currently the premier destination for in-depth analysis of daily headlines through commentary and informed perspectives. Having the slogan “This is who we are,” the channel is now seen in over 96 million households across the US (81.2 percent of those with television).

Nowadays, CNBC offers a full schedule of live news coverage, progressive voices, and award-winning documentary programming – 24 hours a day, seven days a week.

Changes in news Lineup of NBC
MSNBC hosts (from left to right) Rachel Maddow, Lawrence O’Donnell, and Chris Matthews. Image Source: Cheddar

It also delivers breaking news and information on a variety of platforms including MSNBC.com, its new digital platform shift, and MSNBC on Sirius XM radio.

Paying visit to the official site of the MSNBC will get visitors to round-the-clock national and world news on plethora of topics such as Trump and Russia, republicans, democrats, sports, documentaries, weather updates and discussions on education, economy, Health, Green, national security, society, newsletters, blogs, elections and more.

Major Transformations

MSNBC’s Ups and Downs really started to happen since September 2008, when the channel hired political analyst, ‘Rachel Maddow’, to anchor a new political opinion program called the “The Rachel Maddow Show.” The program continually outperformed CNN’s Larry King Live and made the channel appealing in the program’s time slot for the very first time in over a decade.

Highest-rated primetime
In May 2017, MSNBC for the first time became the highest rated American cable news network in the primetime. The channel’s increasing viewership was accompanied by declining numbers at FNC.
Audience demographics
MSNBC’s May 15-19 programming topped the broadcast of both FNC and CNN in total viewers and the advertiser-coveted younger demographic.
Exclusive news feed
MSNBC offers its visitors the opportunity to receive its exclusive news feeds and reports from the channel which is now 20 years.
Social media connectivity
You can connect with the network using your account on social media sites like Twitter, Facebook, and Google+.
Some of the major programming updates that MSNBC has made in its recent past include:-
      • Transitioning from opinionated, left-leaning programming to hard news programming. Nearly all daytime opinionated news telecasts were replaced with more generic news programs.
      • Launch of a promotional ad campaign with the theme, “in order to know beyond, you’ve to go beyond.” The campaign portrayed the MSNBC’s reporting and perspectives as in-depth on other cable news outlets
      • MSNBC’s first new primetime show in nearly four years – The 11th Hour with Brian Williams was launched as a nightly wrap-up of the day’s news and a preview of the following day’s headlines.
MSNBC News programs
A graphical display of MSNBC’s program “The 11th Hour with Brian Williams.”
      • The news ticker at the rear end of the screen on every program got removed for a cleaner view to the audience.
Online Availability
MSNBC Live Stream has become one of the most popular ways of watching Comcast’s network.

For those unable to watch through a cable connection, an online streaming service is available globally on channel’s official platform.

It is also very much anticipated that the channel will invest more in its online resources to meet the increasing demand of the audience wanting to watch MSNBC Live Stream on their devices while at the home, school, or office.

Coverage of the Historical Events

Both MSNBC and NBC worked as an outlet for the coverage of the September 11 attacks. CNBC also ran MSNBC for several hours a day following the attacks.

In the aftermath of September 11, MSNBC started labeling itself “America’s News Channel.”

It hired opinionated anchors like Alan Keyes, Phil Donahue, Pat Buchanan, and Tucker Carlson. This branding adjustment, though, resulted in lower viewership.

MSNBC reporting of 9/11 attacks
A photo showing World Trade Center being blown up by 9/11 attacks. Source: NBC News
Satire Political Commentators
Keith Olbermann. Courtesy: Facebook

MSNBC, in late 2005, started receiving a progressive audience as Keith Olbermann continued satirizing conservative media commentators in “Countdown with Keith Olbermann.”

He paid his attention largely to Bill O’ Reilly, who was Fox News Chief Primetime Commentator at that time.

MSNBC: Shows and Programs

MSNBC TV Schedule features different kinds of programs ranging from political commentary to reporting, and live talk shows to celebrity interviews.

The programs are broadcasted throughout the week (including weekdays & weekends).

  • The Rachel Maddow Show:
Rachel Maddow at the sets of “The Rachel Maddow Show.” Courtesy: TV Prime

TRMS or completely The Rachel Maddow Show is an opinion and American liberal news program that debuted on September 8, 2008. It airs on MSNBC during the 9pm slot Monday to Friday and contains a mixture of opinion, news, and entertainment programming.

Rachel Maddow is the host of the program. She’s an American liberal political commentator and a television personality. She earned a degree of the doctorate (D.Phil) in politics in 2001.

Maddow started her career as a newsreader in MSNBC, and soon became a co-host for ‘Unfiltered’ with Chuck D and Lizz Winstead.  After that show abandonment in 2005, she was given her self-titled, solo weekday show, which aired for one hour and later extended to two hours.

Maddow quickly submitted its reputation as a fair-minded, issue-oriented, left-leaning “policy wonk.” She made several guest appearances on other news networks as a spokesperson of the political left.

  • Deadline: White House:
News programs
Nicolle Wallace along with participants on “Deadline: White House.” Courtesty: Facebook

It’s a news and opinion television program that airs on MSNBC from 4pm to 6pm ET during weekdays. Started on May 9, 2017, this program is a late afternoon political discussion and interview show, a very similar one to the morning show, Morning Joe.

The program is hosted by the senior political forecaster and the former communication director for White House, Nicolle Wallace. The popularity of this show is very much formulated in Wallace’s deep political associations with many U.S. presidential candidates such as George W. Bush and John McCain.

In 2008, Wallace acted as John McCain’s senior advisor for the 2008 presidential campaign. She has written various political novels, including Madam President, It’s Classified, and Eighteen Acres.

  • All In with Chris Hayes:
MSNBC News Live HD Programming
Chris Hayes along with participants on the sets of “All In with Chris Hayes.” Courtesy: The Hollywood Reporter

Premiered on April 1, 2013, All In with Chris Hayes is a long-form panel discussions show, where participants speak on various issues. The program was named after his host, Chris Hayes, who became the youngest host of a prime-time show on any of the major cable news networks across the U.S.

The show airs weekdays at 8pm ET on the MSNBC network.

Before an anchor on MSNBC, Hayes served as a frequent guest host for “The Last Word with Lawrence O’Donnell” and “The Rachel Maddow Show.”

  • The Last Word with Lawrence O’Donnell:
Live News Programs Online
Lawrence O’Donnell on his show, “The Last Word with Lawrence O’Donnell. Courtesy: Youtube

First aired on September 27, 2020, with Joe Biden and Keith Olbermann as guests, The Last Word with Lawrence O’Donnell is a weeknight political commentary and news show that airs Monday to Friday at 10pm ET.

It is hosted by Lawrence O’Donnell from Monday to Thursday and Ali Velshi on Fridays.

The program is described by MSNBC as “presenting the last word on the leading issues and most convincing stories of the day.”

Apart from being a host, O’Donnell was an Emmy-winning writer and Executive Producer of NBC’s “The West Wing.” He also served as the Senate Finance Committee Staff Director and frequently narrated himself as a “practical European socialist.”

  • Andrea Mitchell Reports:
Andrea Mitchell, along with a guest on the sets of “Andrea Mitchell Reports. Courtesy: MSNBC

The Andrea Mitchell Reports is another political television program that debuted in 2008 on the cable news channel MSNBC. The show broadcasts weekdays at 12pm ET and features in-depth analysis and political talks from experienced journalists, political strategists, and politicians.

Andrea Mitchell is the show’s host and has been with NBC since 1978. She is the acting Chief Foreign Affairs of NBC News. While giving her time to the network, Andrea reported on the 2008 presidential campaign and has come on and guest-hosted ‘Meet the Press’.  She’s often a guest on ‘The Rachel Maddow Show’ and ‘Hardball with Chris Matthews’.

Trends in Viewership During 2021

MSNBC overall audience barely grew in the second quarter of 2020, and the channel lost viewers in the advertisers’ key demographic, according to Nielsen data.

It heavily relies on its political news to achieve ratings. The prime-time viewership of MSNBC surged in years after the 2016 presidential campaign, making the network leapfrog CNN. One of the reasons behind that is Americans followed continuous news featuring President Trump, like the president’s impeachment and the Russian investigation of special counsel Robert Mueller.

Politics does not remain the central story for much of 2020. According to Nielsen records, it resulted in only a 5% increase in the MSNBC’s ratings, felling back the channel into the third spot behind CNN.

MSNBC performance of 2020

In 2021, the total prime-time viewership has been higher for MSNBC than CNN.
MSNBC made a comeback to the forefront in late August 2020, when political news gained the audience’s interest.

Chris Hayes
MSNBC Host of “All in with Chris Hayes,” Chris Hayes. Courtesy: Twitter

The channel won back viewers and narrowed its gap with CNN in the key demographic. It ended the third quarter with its most massive total audience so far this year.

A contested presidential election during the November of 2020 could mean viewers’ deep attention in politics for a prolonged period, a likely plus point for MSNBC.

MSNBC, in early 2021, has shown intent to not to rely heavily on politics.

MSNBC's political audience is on rise in 2020

Hierarchical Changes

Cesar Conde, the new chairman of NBC Universal, is determined not to overlook on rating boosts during crucial national news stories such as the Covid-19 and the demonstrations for killing black people, including George Floyd and Breonna Taylor.

Mr. Conde
The new chairman of NBCUniversal Cesar Conde. Credits: Washingtontimes

The people familiar with Mr. Conde’s thinking say that the NBCUniversal’s chairman is undertaking a news operations review. This review involves an analysis of MSNBC’s viewership trends. The official wants to introduce a brighter line between the evening opinion analysis and daytime news coverage, the people say.

According to a unit of S&P Global Intelligence, both CNN and Fox News were on a trajectory to post single-digit percentage growth in the TV ad revenue in 2020. MSNBC was on the way to post a single-digit percentage drop in TV ad revenue, as per S&P Global Intelligence.
Andrew Tyndall, an old-timer TV news expert, said CNN’s reputation for covering national and international events beyond politics is more likely to attract viewers when important news breaks. Fox News audience is devoted to the network regardless of which stories are dominant, he added.

“The accidents of history have disadvantaged MSNBC of the surge that it generally would have foreseen in an election year,” Mr. Tyndall said.

People familiar with Mr. Conde’s plans say he’s interested in evaluating key executives, including MSNBC President Phil Griffin. However, he’s unlikely to bring any significant changes at the executive level until after the 2020 elections, the people say.

As far as programming changes are concerned, Mr. Conde has tapped Joy Reid to appear at the 7 p.m. slot that was emptied by Chris Mathews; her show went off to a strong beginning, though it faces some viewers’ erosion in recent weeks.

The NBCUniversal’s chairman approved a makeover of MSNBC’s daytime lineup that now has an additional hour to Nicolle Wallace’s program “Deadline: White House” and moved Chuck Todd’s weekday show from 5 p.m. to 1 p.m.

Some of the NBC News journalists are wary of performing on MSNBC. They consider the cable network popular with a liberal audience and whose hosts are known for convincing opposition to the U.S. president, erodes NBC News’s standing as a straight-head news brand.

MSNBC’s staffers have rejected these concerns, arguing that the cable network offers NBC news journalists enough additional airtime and a rating lift.

Staffers at MSNBC believe the finishing result in the November election could substantially impact the network’s ratings and those of its competitors. If Mr. Trump gets re-elected, they see another spike in viewership. If he losses and there is a customary handover of power, they expect viewership to decline or level off as the national drama dissipates.

MSNBC Coverage of the Covid-19 Pandemic

MSNBC News team kept the nation informed of its in-depth reporting on how the Covid-19 has impacted livings, as well as hopes and challenges that lie ahead.

News Streaming

‘COVID One Year Later: Life After Lockdown’ was a two-week series launched by the network to put a light on different aspects related to the pandemic such as:

  • Vaccines’ development and distribution
  • The safe way to re-open the economy
  • Interviews with long haulers, people who survived Covid-19
  • The scientific reasons behind why the virus affects people differently
  • The ongoing status of Covid therapeutics.
  • The Ripple effects of the crisis
  • Pandemic impacts on small businesses, climate, mental health, family planning, and newborn babies and their mothers.
When do coronavirus symptoms start to appear after someone is infected?
According to researchers, it takes 1 to 2 days before a Covid infected person started to feel sick. Moreover, people can spread the virus to others 2 or 3 days before the symptoms’ occurrence.
Is it okay to recruit medical students’ to help Covid patients?
So far, the majority of students have received positive feedback from families, patients, and healthcare workers, revealing a higher level of satisfaction from volunteering, while gaining professional experience.

Coverage of 2020 U.S. Presidential Election

MSNBC is very much in the position to have a massive influence on the 2020 presidential primary.

Liberals watch MSNBC at nearly three and ten times higher than the rate of conservative and more moderate viewers. It is the second most-watched news channel after Fox News, beating out CNN. What’s more, the average age of MSNBC’s audience is about 65 – and older voters turn out in great numbers in primary contests.

To reveal how the NBCUniversal’s network possibly shaping the 2020 poll, In These Times conducted the network’s coverage of the Democratic presidential candidates for the months of August and September.

Coverage of 2020 presidential candidates
In These Times report on coverage of 2020 presidential candidates. Credits: Inthesetimes

The coverage quickly provided a pattern, revealing that six of MSNBC’s programs (The 11th Hour, The Beat with Ari Melber, The Last Word with Lawrence O’Donnell, All In with Chris Hayes and The Rachel Maddow Show) discussed Biden, often to the eviction of Sanders and Warren.

  • Sanders received not just the least total coverage (almost one-third of Biden’s), but the most negative. As of currently, MSNBC’s reporting found to be revolving around election results and supposed electability.
  • Biden remains the only one of the three candidates to get an increase in his September’s on-air mentions on MSNBC.
  • The most Biden-friendly shows on MSNBC were those hosted by Lawrence O’Donnell, Mathews, and Williams.
  • On August 8, O’Donnell profusely praised a Biden’s speech that cast Trump as a racist aberration in a long line of decent, tolerant U.S. presidents. He said that Biden had “told some hard truths of American history.”

Overall, MSNBC’s coverage of the 2020 primary was built around devoid discussions and poll results.

MSNBC Live Streaming Schedule

Sr.ProgramWeekdays' timingSaturdaySunday
1.Way Too Early5am--
2.Morning Joe6am--
3.MSNBC Reports9am, 10am, 11am, 12pm6am-
4.MTP Daily1pm--
5.MSNBC Reports2pm, 3pm12pm, 3pm-
6.Deadline: White House4pm--
7.The Beat with Ari Melber6pm--
8.The ReidOut7pm--
9.All In with Chris Hayes8pm--
10.The Rachel Maddow Show9pm--
11.The Last Word with Lawrence O'Donnell10pm--
12.The 11th Hour with Brian Williams11pm--
13.Velshi-8am-
14.The Cross Connection with Tiffany Cross-10am-
15.PoliticsNation-5pm5pm
16.American Voices with Alicia Menendez-6pm-
17.The Mehdi Hasan Show--8pm
18.The Week with Joshua Johnson-8pm9pm
19.The Sunday Show with Jonathan Capehart--10am

Prime-Time Audience and Revenue

MSNBC is now home to a set of television broadcasts and its news is an important source of information for many Americans.

2020, a year of both a U.S. presidential election and a global epidemic, resulted in increased audiences for MSNBC. A comparatively robust business model of the channel helped it set apart from other new media financially.

According to the data by Comscore TV Essentials, viewership remained increasing for MSNBC in 2020. The average audience (the average number of TVs tuned to a program over a time period) for the 8 p.m. to 11 p.m. prime slots jumped 28%, rising from 1.3 million in 2019 to 1.6 million in 2020.

MSNBC realized a modest increase in revenue in 2020, roughly $1.1 billion (3%-5% profit), according to estimates from a media research group, Kagan.

Expenses for MSNBC remained largely unchanged, with an estimated 3% increase in 2020.

Quick Information
tel:212-664-6605
Facebook: //www.facebook.com/msnbc/
Twitter: //twitter.com/MSNBC/
Website: //www.msnbc.com/
Brand Name: MSNBC
Address: 30 Rockefeller Plaza Manhattan, New York City, NY 10112.
A professional writer since 2014 with a Bachelor of Arts in Journalism and Mass Communication, Nathan Enzo ran the creative writing department for the major News Channels until 2018. He then worked as a Senior content writer with LiveNewsof.com, including national newspapers, magazines, and online work. He specializes in media studies and social communications.

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